Tuesday, April 1, 2014

Tourism and Filming are closely linked

In yet another case, there is a clear association between attracting film/TV production and increased tourism and economic development.

Approximately 200,000 people visited the aquarium the year before the movie was released, but that number jumped to 750,000 the next year. More than 300,000 out-of-state aquarium visitors said they came because of the movie. A recent movie industry study said that almost 20 percent of visitors said viewing a movie or television series filmed in Florida contributed to their decision to travel here.
"Driving tourism and promoting the state through movies is incredibly valuable," Yates said. "There's no other mode of advertising or marketing that can touch the value on a dollar for dollar basis."  (read full article http://www.floridatoday.com/story/news/local/2014/03/30/fla-film-industry-seeks-continued-tax-credits/7062685/)
So how can communities/states go beyond financial incentives to attract filming?
Make it easy to film there.  Revisit your policies of "just call me" as a community coordinator. After all, when nights, weekends, holidays, meetings, vacations and other conflicts arise, the local coordinator really isn't "available" as much as we sometimes think we are.
Look for other ways to eliminate bottlenecks and improve the filming experience.

What are some really good - or really bad - film coordination experiences you've had? 


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